The Story behind Fitness Project

Oct 10, 2020

How an ‘aha’ moment in Guatemala led to the creation of the FITNESS PROJECT

You can’t always predict where you’ll be when you get your next best idea. Former Gold’s Gym Houston owner, Bryan Murphy, was in a small town in Guatemala volunteering for charity when he came up with the vision for FITNESS PROJECT—a trip that he was inspired to go on by his church. They encouraged the community to give generously, which resonated deeply with Bryan and quickly led him to Casa Aleluya, an amazing non-profit that provides education, medical healing and loving homes to abused and abandoned children in Guatemala. It was 2015 and his 20-year Gold’s Gym career was about to take a big turn.

He knew he wanted to combine his passion for fitness and his desire to be more generous. While volunteering, the ‘aha’ moment hit him. He thought to himself: “What if we could benefit others while experiencing the benefits of the gym? And what if our personal health goals and projects could be part of a bigger community project?”

Participating in such impactful community work abroad made him wonder if he could be doing more at home in Houston. What if he could make his five-location gym, more than a gym?

“I imagined a place where a community of people could make an impact on others’ lives as we make an impact on our own.”

Fixated on the idea, Bryan began putting the wheels in motion upon returning home. After much planning and meeting with his executive team to develop a robust strategy, he decided to close Gold’s Gym Houston and meet with Texas-based charities to coordinate with Houston community groups to gain clarity on local needs. He and his team then created a few easy ways for members to get involved with local community work right from the gym, including membership contributions, personal challenges, project wall spotlights, and more. With a strong, reinvigorated sense of purpose, he built a totally new brand that would inspire people in North Houston to live life to the fullest and as of September 2020, FITNESS PROJECT was born!

The FITNESS PROJECT team has worked hard to completely rebrand Gold’s Gym Houston and evolve the entire business model. They realized remodelling alone wasn’t enough. They reworked the guest experience to ensure their members’ needs were put first, then they organized partnerships with organizations that the community really wanted to support. The team decided to initially focus broadly on Houston’s Habitat for Humanity and CASA of Montgomery County, then grow their community effort over time by getting involved in the neighborhoods of each FITNESS PROJECT location. They invested in offerings that members found most valuable and expanded on studio and team training opportunities.

Today, Texas is home to five FITNESS PROJECT locations, helping people all across the Lone Star State get healthy and give back. The newly renovated Texas gyms are equipped with top-of-the-line fitness equipment, expert-guided group classes, personal training, and premium amenities. Each FITNESS PROJECT location supports Texan charities and local initiatives, empowering members to elevate their communities while transforming their own lives. From the moment you walk in FITNESS PROJECT, you will feel inspired by the facility, staff, and space around you. You’ll be energized to move with purpose, toward your next fitness goal while contributing to the community around you. And together, we all will become stronger.

Want to elevate your fitness and your community? Get started with a free pass at the FITNESS PROJECT nearest you.

START TODAY WITH YOUR 7 DAY FREE PASS

Start your fitness journey with us today.

First time local guests 18+ only. Restrictions may apply. See club for more details.

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🎁🎄🧘🎉WooHoo, Are You Ready for the “Day 6” Offer That is Part of the “12 Days of FITNESS PROJECT” Holiday Promotion? 🎉

Get a 12 Day FREE Membership on December 6th for YOU and a Friend + Enjoy 2 Days of Studio Fitness and Team Training Access! FITNESS PROJECT® is here to provide you everything you need to end 2022 strong and start 2023 even stronger. There are so many things on our holiday wish list but make fitness the top of your priorities! With the new year coming up, it’s time to start your resolutions now and build up habits that set you up for success in 2023. Stop by & get started today. All YOU have to do is show the Front Desk Team Member that You Are Following Us on Instagram or Facebook! Restrictions may apply.

As a reminder, each day you will have a NEW offer and a NEW chance of winning a prize.

For details on the 12 Days of FITNESS PROJECT and to see how it works, visit https://hubs.li/Q01v3jTl0 - Sign up online at https://hubs.li/Q01v3kgF0 or contact your club with any questions.

All offers will be announced on social media or our blog for the following day at 9pm (CST).

Tag your friends below so that they don't miss out 🎁 Good luck!

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🎅🎄☃️ The Holidays Are Here...And 2023 Is Right Around The Corner! Are You Ready?

Did You Know Exercising During The Holidays Is A Great Way To Stay In Shape, De-Stress, & Find Balance in All the Holiday Madness? Make sure that you find some time to get your workouts in...trust us, you will thank yourself in the new year. 

The holidays can be a stressful time where we “fall off the wagon” when it comes to our health and fitness, but it doesn’t have to be this way. We are always here to help you stay on track.  And of course, we always have lots of fun, plus plenty of motivation and accountability with our Studio Fitness, Team Training, & GROUP classes during the holidays (and every day)! 

Visit https://hubs.li/Q01v1Dvk0 for some fun holiday club updates, fitness tips, LIMITED-TIME SPECIALS, and offers to help make this a very happy, healthy holiday!

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Kickoff your New Year Fitness Resolutions Now & Remember to Make Every Day Count! You Will Thank Yourself in 2023! Let's make this holiday a happy...and healthy one!

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🎁🎄🎉It’s December 5th and we are thrilled to announce that the “Day 5” offer part of our “12 Days of FITNESS PROJECT” Holiday Promotion is our TWO OFFER SPECTACULAR! 🎉

NOT A MEMBER YET? You Can Join Today for Absolutely $0! No Joining Fees & No Commitment! Enjoy a 30-Day Guarantee and Kickstart Your Fitness Resolutions for 2023 NOW! Stop By Now or Join Online using FLASH as your promocode. 

ALREADY A MEMBER OR WANT TO TRY BEFORE YOU BUY? Enjoy a FREE STUDIO Fitness or Team Training Class! No Commitment! Level Up Your Fitness and Experience What Makes FITNESS PROJECT Special… Hint, Hint…It’s Our Community! Learn more about or Studio Classes at https://hubs.li/Q01tXRNQ0 -  Space is limited in classes and studio members get priority access so act now & reserve your spot!

As a reminder, each day you will have a NEW offer and a NEW chance of winning a prize.

For details on the 12 Days of FITNESS PROJECT and to see how it works, visit https://hubs.li/Q01tXRbn0 - Contact your club with any questions.

All offers will be announced on social media or our blog for the following day at 9pm (CST).

Tag your friends below so that they don't miss out 🎁 Good luck!

#FITNESSPROJECT #12DaysofFitnessProject #12DaysofChristmas #HolidayDeals #ChristmasDeals #BeYourBest #workoutonpurpose #Memberspecials #htxfitness #commitmentcommunityculture #fitnessprojectmagnolia #fitnessprojectconroe #fitnessprojectkingwood #fitnessprojectwoodlands #fitnessprojecthumble

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